On October 21, Huifeng Jinyuan e-commerce Co., Ltd. of provincial supply and Marketing Cooperative held a signing ceremony with Baoqing county government on the "white melon seed industry e-commerce base project". Han Rong, deputy county head of Baoqing county government, Zhang Tianhua, chairman of Huifeng Jinyuan company, heads of relevant departments of Baoqing county and entrepreneurs attended the signing ceremony.

At the signing ceremony, Han Rong, deputy head of Baoqing county government, introduced the situation of Baoqing county and the development of white melon seed industry; The leaders of Huifeng Jinyuan company introduced the development strategy and resource advantages of supply and marketing cooperatives and the development objectives of white melon seed e-commerce industry. Subsequently, the two sides formally signed a contract.

It is understood that the purpose of this signing is to fully integrate the resource advantages of the provincial supply and marketing cooperatives and Baoqing County, make use of the offline channels and online platforms, talents and capital advantages of the provincial supply and marketing cooperatives, promote the development of e-commerce in Baoqing County, and improve the e-commerce application level of the real economy of the white melon seed industry. On the basis of equality and voluntariness, the two sides cooperate to build the "China · Baoqing white melon seed industry e-commerce base" project, Create a landmark white melon e-commerce industry cluster with great influence in China to drive industrial transformation and upgrading. China Baoqing white melon seed industry e-commerce platform will be completed and put into use by the end of November, and will achieve an online transaction volume of 500 million yuan within three years.

The formal signing of Huifeng Jinyuan e-commerce company and Baoqing county's "white melon seed industry e-commerce base project" will enhance internal and external competitiveness, stretch and extend the white melon seed industry chain, and promote the white melon seed industry to quickly become an important pillar to drive the rapid economic and social development of the county.

Huifeng Jinyuan e-commerce Co., Ltd. is an enterprise focusing on the construction of Internet + agriculture, rural areas and farmers service system initiated by Heilongjiang Provincial Supply and marketing cooperative. Adhering to the concept of "serving agriculture, rural areas and farmers", the company has always taken the service for agriculture as the primary standard to measure the business performance, and has achieved the goal of serving agriculture, farming and farmers. The business operation of the company mainly covers the supply of rural means of production, the supply of daily consumer goods, the purchase of agricultural products, the utilization of renewable resources, rural finance, green food online sales, agricultural and animal husbandry production trusteeship agency, agricultural technology services, labor employment training, early childhood education and elderly care. The company adopts modern enterprise management system to fully reflect and strengthen the function of serving agriculture. Make use of the layout of the e-commerce platform for agriculture, build a trading platform for production and daily necessities to enter the village, and agricultural and sideline products to enter the market, and form the largest and first-class comprehensive e-commerce platform for agriculture in the province that covers the rural areas of the province, serves the farmers of the Province, and radiates the national market.

Baoqing county has a long history of planting white melon. The "Baoqing big white board" white melon seeds are of good quality and are rated as national geographical indication protection products. Baoqing county has more than 100 white melon seed operating enterprises, 30 processing enterprises and 10 foreign trade import and export enterprises. In 2016, the transaction volume was 160000 tons, the purchase and sales volume was 2.7 billion yuan, and the export earnings were about 30 million US dollars. The domestic products are mainly sold to melon seed frying enterprises in Dalian, Tianjin and Guangzhou, and the foreign products are mainly sold to Türkiye, Ukraine, the Middle East and Southeast Asia. The transaction volume of white melon seeds accounts for about 70% of the country and more than 40% of the world, ranking the first in the world. It has become the largest distribution center of white melon seeds in the country and even the world. It is known as "Baoqing's white melon seeds, the world's supplier".

The establishment of China · Baoqing white melon seed industry e-commerce base will greatly improve the e-commerce application level of Baoqing white melon seed distribution enterprises, further expand the popularity and market share of Baoqing white melon seeds, and play a certain role in promoting the development of Baoqing white melon industry, the employment of residents, and the income of farmers.